The Big Bang of Conceptual Art [Why People Hate Conceptual Art: Part 4]

Duchamp-versus-da-Vinci-copyA little reflecting on art history can help make the problem of the opposition of conceptual and visual art abundantly clear. As all students of art history know, Marcel Duchamp kicked off the conceptual art ball rolling when he tried to exhibit a urinal as a sculpture in an art exhibit put on by “The Society of Independent Artists” in 1917. Anyone who paid a small fee could exhibit in the show, and so Duchamp got the clever idea of submitting a urinal, and calling it, “The Fountain”. Witty, witty. Not surprisingly, the board of the society ultimately rejected it. Duchamp, who was a member of the board himself, resigned in protest. So the story goes*.

Stieglitz-urinal
“The Fountain” by Marcel Duchamp, 1917.

With hindsight it is generally accepted that the board, including painters such as George Bellows, were shortsighted. Those of us who have been through art education take this so for granted that we miss the obvious. Duchamp didn’t submit what would one day be appreciated as among the greatest artistic achievements of the century. He submitted the most vile insult to the other artists, and their art, that he could possibly get away with. The only thing worse than a urinal would have been a pile of dog shit on a newspaper.

Nowadays we don’t find it odd to see Duchamp’s “Fountain” displayed in a museum alongside paintings, but it’s worth investigating why it really IS odd.

urinal-in-museum
The urinal has been vindicated, and sits on a pedestal in a museum with paintings on the walls. I see a Rothko, and, what is that, a Dubuffet? (Image from someone’s flickr account. Click to visit).

Duchamp tried to include a piece that was a rejection of visual art into an exhibit of visual art. Today we accept that those who refused to honor his denigration of their own art, and the underlying premise of their exhibition and careers, were being snobs and old fogeys. We miss that it was much more snobbish to toss a urinal in an art exhibit and declare it better than anything any of the artists had spent months working on. Should they really have seen the light, and marveled at the piss pot? Should they have accepted that their own art was implicitly irrelevant, and something to be urinated on? Probably they shouldn’t have, in the same way that the dinosaurs shouldn’t have allowed rodents to eat their eggs, and hasten their own extinction. Or at least that’s how we see it now.

Both_Members_of_This_Club_George_Bellows
Realist painter, George Bellows argued that Duchamp’s “Fountain” should not be exhibited because it was indecent. History has favored Duchamp. This painting is Bellow’s, “Both Members of This Club” 1909, and currently thought unworthy of hanging in the same room with Duchamp’s urinal.

From the vantage of the present, Duchamp’s statement was extraordinary. He freed the imagination from the tyranny of painting! He showed us that anything can be art, and anyone can be an artist. He opened the door to every kind of art making, and all possibilities. This was not only a great artistic achievement, it was a momentous awakening for the human species.

Or not. Imagine the same principles as applied to music. In order to free the mind from the dictatorship of music having to follow structure – notes, melody, harmony, polyphony, rhythm, and all that – a revolutionary musician flushed a toilet during a musical recital (Yes, I know John Cage did things similar to this). This flushing of the toilet is not only regarded as equal to the symphonies of Gustav Mahler, Dimitri Shostakovich, Igor Stravinsky, and Morton Subotnick, it is recognized as superior. And not only is it better than their work, it’s better than any of the conventional music, such as rock and jazz, that came afterward. Anything can be music, anyone can be a musician, and anything that is not musical language is superior to it.

This creative free-for-all is all fine and good, but “The Fountain” was not a monumental achievement in visual art or philosophy, and it doesn’t replace visual art or prove it moribund. Anyone can be creative, and anything can be a creation, but anti-art isn’t really visual art, and anti-music isn’t really music. It’s ANOTHER art form entirely. This can still be confusing because a urinal can be seen (but doesn’t merit looking at), so it seems possible to categorize it as visual art.

In order to cut through all the decades of rhetoric that obfuscates the obvious, please indulge me in another analogy. Let’s say I think fiction is washed up. I don’t want to deal with grammar, character development, plot, suspense, or denouement… I decide to rebel against novel writing, and as a gesture I submit a phone directory in a competition for The Great American Novel. The catch is I signed my name on the cover, and in so doing declared it “literature”. I sit in an easy chair and puff at a cigarette congratulating myself for nailing the lid on the coffin of the novel, and ushering in a new era in which any text can and must be evaluated on a par with classical literature.

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“The Great American Novel”, by Eric Wayne.

I boldly declare that my gesture of submitting the phone book proves irrevocably that the novel is dead, and my contribution implicitly dwarfs the literary achievements of George Eliot, James Joyce, William Faulkner, Leo Tolstoy, Fyodor Dostoevsky, Toni Morrison, James Baldwin, and Arundhati Roy… This is the same exact thing as Duchamp submitting a urinal as a sculpture. But my phone directory still seems ridiculous. You will have objections to it as a novel, but the same objections apply to “The Fountain”. Let’s break this down with a table.

tableThe important criticism is that my “novel” wasn’t intended to be read, and can’t really be read. Everyone can understand that a list of names, even though it has countless words, does not form a coherent story. But people seem to forget that there is a difference between something deliberately composed using the “visual language” of balancing colors, arranging shapes, modeling forms, creating movement, using lighting and perspective…, and something that merely can be seen because it isn’t invisible.

Visual art is expressly created to be looked at. Duchamp’s pioneer urinal, on the other hand, was by his own admission, chosen because it was innocuous and its form was not worthy of contemplation.

“My idea was to choose an object that wouldn’t attract me by its beauty or its ugliness. To find a point of indifference in my looking at it.” ~ Marcel Duchamp.

He repeated this in different ways, so I think we can assume it’s really what he meant to say. Here are a couple more from an interview which you can listen to on YouTube.

“The fact of choosing, selecting, and deciding on one was the result of being very careful about not using my sense of beauty or my belief in some aesthetics… in other words, finding some object of complete indifference, as far as aesthetics are concerned.” ~ Marcel Duchamp.

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Hope we can finally put this to rest. He was saying the readymades were uninteresting, and NOT beautiful.

“The difficulty is to make people understand that it was not through an attraction of beauty of the object that I would call it a readymade. That’s why I made so few, because after a certain while anything becomes beautiful. You know, it takes 40 years sometimes, for my, what’s it called, the “Bottle Rack” to become very [indecipherable]. People say it’s so beautiful, and that’s the worst complement they can give me.” ~ Marcel Duchamp.

admiring-piss-pot
To admire the urinal for it’s plebian beauty is to completely miss the point Duchamp was trying to make. You can stop worshipping the piss pot now.

If Duchamp wasn’t trying to get us to see the unalloyed beauty of the utilitarian object, what was his great contribution? This is where explanations get so arcane that they are virtually incomprehensible. Consider this explication from art critic, Jerry Saltz:

“The readymades provide a way around inflexible either-or aesthetic propositions. They represent a Copernican shift in art. Fountain is what’s called an “acheropoietoi,” an image not shaped by the hands of an artist. Fountain brings us into contact with an original that is still an original but that also exists in an altered philosophical and metaphysical state. It is a manifestation of the Kantian sublime: A work of art that transcends a form but that is also intelligible, an object that strikes down an idea while allowing it to spring up stronger.” ~ Jerry Saltz

If you need to couch your argument in an avalanche of jargon, use vocabulary that nobody knows or can pronounce, and site a philosopher that died in 1804, it’s a sure sign that what you are saying is so obvious and trite that if you said it directly, people’s response would be, “So what?” Basically, this obtuse paragraph says, “Duchamp called utilitarian objects ‘art’. Wow!”. Talk about making a mountain out of a molehill.

Whether or not one believes in that sort of explanation, or is just so impressed by it that they assume whoever wrote it must know more than they do, or be smarter, and therefore must be right, the point remains that the urinal is not visual art, because it does not use visual language. It is calculated to frustrate attempts to read it visually, which is why it’s called “anti-art”.

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“Comb” 1916. by Marcel Duchamp [comb on pedestal in gallery]. Duchamp said that this piece had “. . . all the characteristics of a readymade: no beauty, no ugliness, nothing particularly aesthetic about it.”
Other critics have praised Duchamp in less opaque language, in which case we are able to directly understand their point.

“Fountain was many things, apart, obviously, from a mis-described piece of sanitary equipment. It was unexpectedly a rather beautiful object in its own right and a blindingly brilliant logical move, check-mating all conventional ideas about art. But it was also a highly successful practical joke.

Duchamp has been compared to Leonardo da Vinci, as a profound philosopher-artist…” ~ Martin Gayford, for The Telegraph.

It’s quite a claim to say any artist is on a caliber with da Vinci, and this is how many view Duchamp. On what grounds should we accept that he is so great? The article only offers the same banal idea that Jerry Shaltz argued, which originated with a text accompanying a photo of the urinal in an avant-garde magazine published in 1918:

“Whether Mr Mutt [Duchamp] made the fountain with his own hands or not has no importance. He CHOSE it. He took an article of life, placed it so that its useful significance disappeared under the new title and point of view – created a new thought for that object.”

The counter to this argument I find much easier to understand, and much harder to dismantle:

“Whoopty fuckin’ do.”

Much importance is placed on how Duchamp rocked the worlds of the conservative artists, like Bellows, who were shocked and appalled at his revolutionary and subversive gesture of submitting a urinal to an exhibit. Little mention, on the other hand, is made to his also insisting that they exhibit all the art alphabetically, with the first letter being drawn out of a hat: an idea they accepted. Nor is it advertised that the urinal was only narrowly voted not to be included. Claiming Duchamp shocked the board of the exhibit, who went along with his other trivializing suggestion and almost included his urinal, is like claiming Al Gore suffered a crushing defeat in the 2000 election, when he lost by a mere 537 (probably padded) votes. If he’d shocked them any less they’d have put his urinal on a pedestal in the center of the exhibit, served wine out of it, and made it a conversation piece.

There is also another, less fawning interpretation of Duchamp’s legacy, which is that he was bitter about the rejection of his Nude Descending a Staircase from the Parisian Salon des Indépendants in 1912, and, even though it was accepted by other groups, decided to write off painting.

…I went immediately to the show and took my painting home in a taxi. It was really a turning point in my life, I can assure you. I saw that I would not be very much interested in groups after that. ~ Marcel Duchamp.

nude-descending
Nude Descending a Staircase, No. 2, by Marcel Duchamp. Oil on Canvas, 1912, was rejected by the Cubists as “too Futurist”.

Duchamp may have felt he couldn’t compete with other painters, such as Picasso, and he had a difficult time coming up with ideas and finishing works.

“I didn’t have any ideas to express. I didn’t, never, considered myself like a professional painter. You know, a professional painter is a man who paints every morning. And he paints quickly or slowly, but he paints all the time. And painting always bored me. Imagine. So, I had a hard time finishing a painting.” ~ Marcel Duchamp

Having difficulty with painting, Duchamp sought to find some other way to trump painters, and submitted the urinal to the “The Society of Independent Artists” of 1917, out of spite.

He was considered a minor and negligible artist for the first half of the century, and was only resurrected after American art ascended to primacy in the art world – with the extensive help of the CIA in a covert Cold War effort to promote American culture – and Duchamp was retroactively embraced, in a revisionist version of art history, as seminally important because of his influence on American artists such as Robert Rauschenberg and Andy Warhol.  When the American government’s role in distorting art history for political ends – placing itself at the center of the art world – was finally uncovered, it was too late to undo all the isms and radical developments that were spawned in accordance with a skewed art history that awarded some artists far too much significance for ulterior purposes, while sidelining other possibly better art to obscurity or ignominy. Perhaps Duchamp’s true place in art history lies somewhere between being a convenient pawn in an American attempt to claim cultural world supremacy, and being the demigod of avant-garde art.

I find it’s often very useful to see what artists have to say for themselves, what they were about, and why. If we are going to accord an artist the philosophical might of da Vinci, we might also give his own words some weight.

Duchamp’s position was surprisingly easy to understand, even if it was more than a tad dull and belabored. Duchamp didn’t like what he saw as the “retinal” in art, which is art that was supposedly designed to appeal to the eye and not the intellect. He found all the artists after Gustave Courbet to be lacking in story telling, and detested the Impressionists the most. Never mind that this may reflect his own conservativism about painting, and an inability to fathom what the Impressionists were really about [note that his dismissal of the merely retinal would also include Van Gogh].

The-sower-full-image
Too retinal?! I’d take this painting over Duchamp’s fountain, with the other 12 readymades thrown in to sweeten the deal, any day.

Disgusted with visual beauty, Duchamp sought something completely devoid of aesthetics, be it beauty or ugliness. He chose the innocuous. And for some of us his taste in the completely uninteresting was unswervingly accurate, so good in fact that the objects he selected remain stultifyingly boring to this day.

The goal of his readymades was absolute indifference:

“There’s no style there, and no taste, and no liking, and no disliking either”.~ Marcel Duchamp.

We may be tempted to try to find beauty in the mundane, but to do so is to completely miss the point of the philosophical giant. Painting bored him, beauty was anathema, and he wanted to get rid of art altogether.

“I don’t care about the word ‘art’ because it’s been so discredited, and so forth… I really want to get rid of it, in the way many people today have done away with religion. It’s sort of an unnecessary adoration of art, today, which I find unnecessary. And I think, I don’t know, this is a difficult position, because I’ve been in it all the time, and still want to get rid of it, you see.” ~ Marcel Duchamp.

Duchamp-against-artWhen discussing the “happenings” of artists such as Allan Kaprow, the most appealing aspect of them was, for Duchamp, the aim of boredom:

The point they brought out so well, and an interesting one, is they play for you a play of boredom. It has been… I’m not discovering that, but, it’s very interesting to have used boredom as an aim to attract the public, when the public comes not to be amused, but to be bored. ~ Duchamp.

Duchamp is surely one of the most boring artists of the 20th century, and that is a title he would be proud of. He sought the bland which could only be interesting at all in direct proportion to just how uninteresting it was, and he did this in the name of eradicating the beautiful in art, and ridding the world of art altogether. For some that’s thin-ass, flavorless gruel, while for others it’s a grand philosophical/artistic statement that puts him on a par with da Vinci.


Let’s take a look at one more of his most lauded pieces, the magnificent L.H.O.O.Q., and then I’ll wrap this bad puppy up. In this ground-breaking, even Earth-shattering masterpiece, the modern day da Vinci upstaged the original by adding a beard, mustache, and bawdy title to a print of the Mona Lisa.

lhoqq
L.H.O.O.Q. (1919). Marcel Duchamp. Intrinsically satisfying work of visual art, or cynical comment on art in the footnotes of art history? You decide.

For what it’s worth, I can remember when I first saw this piece. It was presented in one of my art classes at UCLA in a survey of the most important art of the 20th century.

My reaction was not even a guffaw. By the time I saw this, drawing a mustache on any picture was the first thing anyone would do, unthinkingly, to mock it. I’d drawn multiple mustaches on photos in magazines in elementary school myself. I don’t know whether L.H.O.O.Q. was the first time someone drew a mustache on a woman’s face, but I really doubt it. It was, however, probably the first time someone had the audacity to do so and then exhibit the result as a worthwhile work of art in itself. Upon being exposed to this as a young art student, my response was to struggle to stay awake. It seemed dusty, trivial, and a mere footnote to art history: something hastily scribbled in the margins. The whole slide show was dreary, because none of slides the teacher selected were intrinsically visually interesting. I wanted to be moved, inspired, awed, and for life to be rich and exciting. Instead I got a dusty, cynical, dry joke.

The reason we should appreciate L.H.O.O.Q. is because it is an attack on the Mona Lisa and traditional art values. That’s it folks. Very well, then, Duchamp has attacked the tradition of aesthetics, visual language, and beauty. For me there are not one, but two fatal flaws with this tactic.

  1. If the art Duchamp attacks is merely retinal, and thus insignificant, a mere comment on the inherently worthless can only be so powerful. Duchamp’s work in question has no intrinsic value as visual art, and only has significance in relation to other works that it presumes to gain import by piggy-backing off of.
  2. Duchamp attacks the tradition of visual art, but stops there. He offers no alternative. For most of his career he stopped making art, and instead devoted himself to Chess. Meanwhile other artists continued to innovate richly interesting visual art.

And this reminds me of a story, so I will digress a little further. When I was studying art in college, my sculpture teacher was rumored to have spit in front of a student’s work, and said, “My spit is more interesting than that”. Supposedly, the student had made a totem pole, and the teacher, being an avant-gardist, sought to illustrate a profound philosophical point by showing that traditionalism was so utterly worthless that an action of spitting, here, in the now, in reality, trumped it. This is the Duchampian gambit, positioning yourself as better than something by denouncing it, not unlike a child congratulating himself for kicking down someone else’s sandcastle.

However, I do love a good prank, so, in the tradition of Duchamp, I offer you the following.

ybmtt
Y.B.M.T.T. by Eric Wayne [2015]. Oh, the acronym stands for, “you bore me to tears”.

When Duchamp threw the urinal in an art exhibit, he also threw in the towel. He gave up on painting, on aesthetics, and on visual language in general, and he did this before Surrealism or Abstract Expressionism. He had no idea where to take painting, but with hindsight we now know unequivocally there was still room for innovation and discovery then, and I believe there still is today. His gestures weren’t a continuation of the tradition of visual art, nor an evolution of it, but rather something else entirely (if we are going to grant them more than being props for stunts that are mere commentary on art and footnotes to art history).

Art is what the institution of art says it is, and this is no more apparent than in the praise of an anti-artist as among the very best artists of the 20th century, even if he largely gave up on art and played Chess instead. We consider walking away from art a momentous artistic achievement when it is attributed to an art celebrity. We even consider making oneself a celebrity, as Warhol did, art. This is an entirely extrinsic appreciation of art, in which the context the art is put in decides its merit. Art loses its intrinsic power, and becomes an artifact in a master narrative of art history, valued for it’s alleged importance in a domino effect of isms.

The degree to which the art narrative is skewed, serves ulterior purposes, or is a mere fabrication upon reality, is the degree to which the value of art is rendered arbitrary. Anything no matter how bad can be great, and anything no matter how good can be completely disregarded as insignificant. The ideas surrounding art have replaced art at the center of the discourse, and art itself is largely irrelevant except as an investment, or a marker in someone’s fiction of history. This view of art history is like prizing novels for their various claims to innovation or political import, collecting them, admiring their covers, learning about the authors, and analyzing the history of literature, without every bothering to read them.

The visual has been replaced by the word in visual art to the degree that the word said the visual was dead, we believed it, and we crowned the word the height of visual language. Consider that Duchamp argued that his work didn’t necessarily need to be seen. The idea was more important than the object, which was intended to hold no visual interest whatsoever, in which case you only need know about the provocation and the ideas it spawned. Now imagine music that is not intended to be listened to, and doesn’t even need to be heard, is considered the best of the best music of the 20th century. The ideas about art have replaced art, and the people with the ideas have replaced artists. Everything is backwards. Art should not be subordinate to this or that arbitrary context, and should instead be appreciated the way we appreciate music, for its intrinsic worth and the pleasure we experience in partaking of it.

In Duchamp’s “The Fountain” or “L.H.O.O.Q.” we can see the root of the problem of why so many people hate conceptual art. Not only does it want to destroy visual art, which has always been based on aesthetics, but it wants to claim to be on a par with the all-time best art and artists. For those who love visual art, and want to savor an image, conceptual art offers little to nothing (in the same way my conceptual novel offers nothing worthwhile to read), and yet claims to be better than visual art. Duchamp’s work has nothing to do with da Vinci, and the scant record of his philosophizing is difficult to distinguish from Solipsistic posturing.

Personally speaking, I have always prefered to be enraptured rather than bored shitless, and find I have to supply all the energy in order to find interest in the flatly innocuous. But there’s no accounting for tastes, as my favorite art critic’s love of Phillip Guston proves. Many prefer the kind of art that is the uncooked, unflavored Tofu of the art world.

Whatever your preferences, art which is opposed to aesthetics and visual language should not be put in the same category as visual art, and definitely should not be respected as the best example of it (in the same way fasting can’t really count as one’s best meal). Conceptual art can, however, exist as a separate form of creativity, which is recognized as having as little or as much to do with visual art as it has to do with music or literature, but which has an enormous range of its own exciting and interesting possibilities (assuming it can leave the cult of the boring behind, Jeff Koons “Banality” series not excepted).

*There’s some recent scholarship casting doubt on the veracity of this, and if this is true it would give more power to my arguments, but I don’t mind wrangling with the full force of the official story.

Why People Hate Conceptual Art: Part 1

Why People Hate Conceptual Art: Part 2

Why People Hate Conceptual Art: Part 3

Stay tuned for parts 5, 6, and 7.

~ Ends

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