There’s nothing on it yet. I’m working hard on the first video. In the mean time, I thought I’d introduce the title, banner, and logo. I plan the channel to be for art history/criticism/theory, and showcasing art and artists. All original content by yours truly, of course.
The title is Art vs Machine. I’ve got some feedback on it already, and there are mixed opinions. A couple people love it, and one person has some reservations about how the meaning will be interpreted by people who don’t already know me.
My intent is just to have a good hook that is also easy to remember so people can find the channel. It had to have the word “art” in the title. I toyed with something like Art & Transcendence to capture a general tenor of what aspect of art interests me. But after sleeping on it I thought of using the opposite: what art isn’t. Yes, Andy Warhol said he wanted to be a machine, but he’s a shinning example of art I’m not that into.
Art vs Machine is kinda’ like man versus machine. Also, one can think of the name of the rock band, Rage Against the Machine, or Pink Floyd’s song, Welcome to the Machine. In these cases machine indicates bureaucracy, the status quo, or the system.
It’s not specifically about art and machines, in the same way The Beatles songs aren’t about insects, or Led Zeppelin doesn’t sing about the Hindenburg. I just want a connotation of controversy, a vague notion that could hint at the role of consciousness and transcendence, and a feel that isn’t going to be just another art channel that rehashes the same art and art history we already know.
The banner has Salvador Dali and some Daleks from Dr. Who. People might get the comic angle here. Dali is a character who easily shades into the ridiculous, and is perpetually pretentious. Daleks are most known for blasting EXTERMINATE!. It’s a humorous juxtaposition. How would Dali fight the Daleks?
I went through every font on my computer to choose the one for art, and I had to download a bunch of fonts for machine before I was satisfied. So, in the end, you have the combo of title and image that I think is catchy, whether one truly likes it or not.
The logo comes from one of my B&W digital paintings.
They eye, which is a marriage of biology and machine, fits well within the circular-mask used for the logos.
If fits with the retro-sci-fi feel of the Daleks and the B&W theme.
I’m quite happy with how it all came together. Branding isn’t my thing, nor advertising or marketing. Alas, today’s independent artist may need to branch out into that territory, unless he can pay someone else to do it for him. I figure, much as it’s not my cup of tea, if I applied a fraction of the time to it that I spend learning Blender, I could probably be OK at it.
In the last week I taught myself to use Filmora, which is a bargain video-editing piece of software. It’s very powerful, and user friendly. It’s not as professional as Adobe Premiere, but not knowing how much I will get into video, I didn’t want to invest in expensive software, or in the time needed to use it.
The reason I decided to try to make videos is because I watch a lot of them, and there aren’t that many decent channels about art. Virtually all of them, at one point or another, upload a video praising Duchamp’s “Fountain” with the same extravagant adjectives they’d used for Michelangelo. There seems to be an open space for someone, particularly an artist, to share material that is independent, idiosyncratic, and has teeth.
I anticipate getting lots of down-votes on my videos, because I am not a true believer in the dominant narrative of art, and that’s going to rile some people. That, I would consider, a good sign, indicating a healthy controversy.
I have a list of 28 ideas, so far, for videos to make. And then there’s hundreds of articles I’ve written here that I could translate to video. I don’t know if I’ll pursue it or not, and I imagine it’s very difficult to break into getting any audience at all at this late stage in the lifespan of YouTube.
The first video should be up next week. It’s been a lot of work because I’m trying out all the different possibilities, and figuring out how to create the effects I want. I’ll share it here when it’s done. I can already tell you the opener is badass;, it’s going to be punchy; and there is irreverence and humor. I can’t help but get a bit creative about it. There are even sci-fi elements, so it all fits nicely with the theme of the channel.
Here’s the url if you want to subscribe in advance: https://www.youtube.com/channel/UCChKwTcCr0wFpLfy6UYsLFw