The art world is filled with bad ideas that are repeated like scripture, and accepted as truisms. Most of them presume to make sweeping statements about all art, and establish a hierarchy with their chosen art at the pinnacle. I’ve dismantled a bunch of the worst of these ideas in lengthy articles, but here I’ll nail it down in brief, and create a graphic for each. New additions will be added at the top in new posts. Stay tuned.
#1. Making money is the highest form of art
We have Andy Warhol to thank for this nasty little gem.
“Business art is the step that comes after art. I started as a commercial artist, and I want to finish as a business artist. Being good in business is the most fascinating kind of art. During the hippie era people put down the idea of business. They’d say “money is bad” and “working is bad”. But making money is art, and working is art – and good business is the best art.” ~
To accept this you need to buy into two things. One is that making money is a form of art-making, and two is that it’s the most advanced level of art. Both are stinkers.
The hippies were closer to the truth than was Warhol. I can illustrate how ridiculous and insulting his idea is by changing one word: “good business is the best music“. Now, the sentiment doesn’t even make sense. Making money has nothing to do with music, and it has nothing to do with art, either.
Even if we are going to try to say that anything and everything is art, than why would business make better art than science, or saving lives, or landing on the moon? If making money is a form of art in the broadest sense of the word, it’s closer to the worst art.
In the same way you aren’t a musician if you don’t make some form of music, you aren’t an artist if you don’t make something creative that can at least be looked at. If making money is great art, so is making war.
Saying business is the best form of art is a bit it like saying greed is the most noble self-sacrifice. It’s shocking us with stupidity and hoping we mistake the shock for novelty and don’t question the stupidity.
[Extras. A meme, and a digital collage on the topic by yours truly.]
To be continued…
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